I met her at the Digital Hollywood conference in L.A. where she was discussing her program for helping people make effective videos as an interviewer, guest, critic, or journalist. She offers an intensive, two-day workshop called, “Turn Your Interviews Into CASH”, that provides hands on opportunities to practice her techniques. The workshop includes introduction to inexpensive hardware and software to help attendees make effective videos to best sell their product or services and themselves. She got the idea to help people take advantage of the power of video marketing when it started to become a common and effective marketing tool. She merged her full service international business marketing and consulting firm with her husband, Michael DeVere, who has over 30 years of experience in the Television industry: from directing the 6 o’clock news, to working on productions for HBO, The History Channel, CBS, NBC, ABC, ESPN, Nickelodeon, MTV, VH1, Comedy Central, National Geographic, Bruce Springsteen, MSG, the NY Rangers, Universal Records and many others. Michael’s done it all. If that’s not enough he’s also an Emmy winning video editor.
I had the pleasure of attending one of her workshops where she lived up to her headline to:
• Harness the Power of Interviews to attract your MOST Profitable Customers by:
• Identifying your MOST profitable Niche Market
• Developing a marketing message that speaks directly to your MOST profitable customer
• Fine tuning your video presentation skills
• Monetizing your TV interview
• Repurposing your video for Social Networks
Ann and Michael are also developing Internet TV channels to help her students promote their businesses and causes by providing a large audience of viewers who can choose from a wide variety of subjects, like a super cable TV offering.
For more information about Ann DeVere’s remarkable programs, visit her website at Access To Experts TV